How do you serve up recipes they’ll crave?
Design for discovery
Meal service startup Plated wanted to set themselves apart from their competitors. So, they came to us to help develop Morsel by Plated, their online editorial platform. Working collaboratively with our client, we worked to create an essential new destination for culinary content. Aided by an enhanced search algorithm, we made the recipe discovery experience intuitive and inspiring, with an engaging interface that kept users coming back.
- Creative Direction
- Digital Design
Flavor you can see.
Our dynamic design made imagery the main event. Big, beautiful visuals were highlighted within a clean, integrated environment. And simple, consumer-centric categories like “taste,” “know” and “enjoy” meant that our users could navigate, save, and organize content with ease.