How do you serve up recipes they’ll crave?

Fajita Spiced Chicken

Design for discovery

Meal service startup Plated wanted to set themselves apart from their competitors. So, they came to us to help develop Morsel by Plated, their online editorial platform. Working collaboratively with our client, we worked to create an essential new destination for culinary content. Aided by an enhanced search algorithm, we made the recipe discovery experience intuitive and inspiring, with an engaging interface that kept users coming back.

  • Creative Direction
  • Digital Design
APR19 CONTENT EDIBLE FLOWERS 006 e1559062020757


Flavor you can see.

Our dynamic design made imagery the main event. Big, beautiful visuals were highlighted within a clean, integrated environment. And simple, consumer-centric categories like “taste,” “know” and “enjoy” meant that our users could navigate, save, and organize content with ease.

Beyond Meat Tacos with Pico de Gallo and Cilantro Lime Crema 015 MAIN e1571242336243
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Art et manuf round small plates provisions mark weinberg 15 10 14 0783 MID
Grilled Steak and Vegetable Kebabs with Farro Goat Cheese and Basil 005 MAIN 1 2
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