Be Well

How do you make functional medicine fun?

Make healthy look happy.

A leading voice in functional medicine, Dr. Frank Lipman created a new product line of over-the-counter supplements bringing his philosophy to the masses. Beyond a set of supplements, this project was about empowering people to take charge of their health. So we created a holistic, easy-to-follow brand system, from identity and packaging to content and messaging, alongside a landmark book titled How To Be Well.

  • Strategy & Positioning
  • Creative Direction
  • Brand Identity
  • Book Design
  • Collateral Design
  • Packaging Design
Be Well Boxes 03


Keep it simple

In the complex, confusing world of supplements, our standout packaging made finding the right solution easy and intuitive.

Be well bottles 02
Be Well Bottles green
Be Well Bottles red


Clean it up

At the core of the branding, an invitation and a promise: Be Well. Our sophisticated but accessible identity said it with just a touch of humor.

Brooke lark 229136 unsplash edit
Be Well Booklet C 01 01
Be Well invite Card bc mock up 6
Be Well Booklet 02 01
Photo 1511690656952 34342bb7c2f2 1
Be Well stationery 01 crop

Book Design

Write it out

With this book we gave readers a playful, elegant tool to guide them on their journey towards taking control of their health.

Be Well Book Cover
Be Well Spread Cropped1
Be Well Spread Cropped3
Be Well Spread Cropped5
05 HTBW UNWIND 2 single Page 25
04 HTBW PROTECT 2 single Page 36
Be Well Spread Cropped7
Be Well tagline