Moët Hennessy usa
How do you take an icon online?
![Getty Images 636241546](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Lifestyle/_2000x1072_crop_center-center_82_line/GettyImages-636241546.jpg)
Make innovation look effortless.
Over years of work with Moët Hennessy, we’ve helped bring their gifting strategy to life, both online and off. What began as a seasonally-published prestige print piece, “The Icons Book,” has evolved into today’s year-round gifting platform and print catalog. In partnership with our clients, we developed a new creative expression tailored to the user.
Services
- Strategy & Positioning
- Creative Direction
- Digital Design
- Book Design
2019
Designing for digital
Year Three. Our creative process began with a digital-first approach and a focus on year-round story telling. The concept was carried over into print through a thoughtful, elevated adaptation.
![MH web Flats 01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/_2000x1125_crop_center-center_82_line/MH-webFlats-01.jpg)
![](https://pgandco.com/assets/static/images/browser-header.png?1604341486)
![MH web Flats 02](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/_2000x1125_crop_center-center_82_line/MH-webFlats-02.jpg)
![MH web Flats 04](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/_2000x1125_crop_center-center_82_line/MH-webFlats-04.jpg)
2018
A blended approach
Year Two. After starting with the printed piece, we helped our clients take the print execution online.
![Magazine 0451 2019 09 26](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x2373_crop_center-center_82_line/Magazine-0451-2019-09-26.jpg)
![Moet Book2018 01 copy](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x1350_crop_center-center_82_line/MoetBook2018-01-copy.jpg)
![Newton J Penninck 204 N9](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Landscapes/_2000x1333_crop_center-center_82_line/Newton-J.Penninck-204-N9.jpg)
![Moetb OOK 2018 03 copy](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_768x512_crop_center-center_82_line/MoetbOOK-2018-03-copy.jpg)
![6 CHEF DE CAVE LEGACY EVENT TASTING EXPERIENCE](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Landscapes/_768x1152_crop_center-center_82_line/37168/6-CHEF-DE-CAVE-LEGACY-EVENT-TASTING-EXPERIENCE.jpg)
![M OET 2018 BOOK02 1](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/2018-Rareties/_768x516_crop_center-center_82_line/mOET-2018BOOK02-1.jpg)
![9](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/2018-Rareties/_2000x2500_crop_center-center_82_line/9.jpg)
![Moet Book2017 05](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x1542_crop_center-center_82_line/MoetBook2017-05.jpg)
![MH web Flats 03](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/_2000x1125_crop_center-center_82_line/MH-webFlats-03.jpg)
![Krug Rose Food Pairing cropped](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Lifestyle/_2000x2359_crop_center-center_82_line/Krug-Rose-Food-Pairing-cropped.jpg)
2017
Where we began
Year One. With a pure focus on print, we created an elegant, ultra-luxurious expression of the Moët Hennessy gifting proposition.
![W2 A4348](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/2018-Rareties/_2000x1289_crop_center-center_82_line/W2A4348.jpg)
![Moet Book 2017](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x2410_crop_center-center_82_line/Moet-Book-2017.jpg)
![Krug x turbot DPS](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/2018-Rareties/_2000x1428_crop_center-center_82_line/krug-x-turbot-DPS.jpg)
![Moet Book 2017 03](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x1424_crop_center-center_82_line/Moet-Book-2017-03.jpg)
![Moet Book2017 04](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x1512_crop_center-center_82_line/MoetBook2017-04.jpg)
![DP Vineyards](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/_429x286_crop_center-center_line/DPVineyards.jpg)
![Maison visuals 2](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/2018-Rareties/_1440x942_crop_center-center_82_line/37183/Maison-visuals-2.jpg)
![Moet Book 2017 02](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x1366_crop_center-center_82_line/Moet-Book-2017-02.jpg)
![Moet Book2017 6](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Moët/Mockups/_2000x1499_crop_center-center_82_line/MoetBook2017-6.jpg)