Intermix
How do you flip the script on uptown fashion?
![235 Shot 02 085 01 01](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer17/_2000x1334_crop_center-center_82_line/235-Shot_02_085-01-01.jpg)
Mix it up.
With a curated selection of luxury brands, Manhattan fashion boutique Intermix was shopper’s secret weapon for uptown girls in-the-know. But more broadly, the brand struggled to achieve wider recognition, and an outdated identity didn’t help. We came in with a complete refresh, elevating the look and feel and injecting a modern luxury sensibility across branding, packaging, content and collateral.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Campaign Development
- Collateral Design
- Content Production
- Experiential Activation
- Packaging Design
- Production
![Intermix covers 01c2](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/_2000x1238_crop_center-center_82_line/intermix-covers-01c2.jpg)
Branding
Playing with paradox
Uptown meets downtown with two distinct fonts. Clear and sleek but with a creative twist, the new identity announced Intermix’s difference. An original set of printed pieces brought Intermix’s fashion-forward sensibility and creative flair to life.
![Intermix Branding](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_2000x1394_crop_center-center_82_line/intermixBranding.jpg)
![Intermix adv 01c](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_2000x1810_crop_center-center_82_line/intermix-adv-01c.jpg)
Campaigns & Look Books
Facets of fashion
With a luxe, layered creative treatment, our brand campaign and seasonal look books stood out, establishing Intermix as a fresh, powerful voice in fashion.
![Intermix summer2016 LB 01](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer16/_2000x1662_crop_center-center_82_line/Intermix-summer2016-LB-01.jpg)
![235 Shot 21 019 03 03copy](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer16/_2000x2625_crop_center-center_82_line/235-Shot_21_019-03-03copy.jpg)
![235 Shot 04 036 02 02 tif](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer16/_2000x2997_crop_center-center_82_line/235-Shot_04_036-02-02.tif.jpg)
![Intermix summer2016 LB 02](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer16/_2000x1662_crop_center-center_82_line/Intermix-summer2016-LB-02.jpg)
![](https://pgandco.com/assets/static/images/iphone-white.png?v=2)
![Ff10bfd94d6c2885bcefab03bec3bbe0](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_1024x1024_crop_center-center_82_line/ff10bfd94d6c2885bcefab03bec3bbe0.jpg)
![SHOT 22 2537 7192 V2 QC](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer17/_2000x1381_crop_center-center_82_line/SHOT_22_2537_7192_V2_QC.jpg)
![](https://pgandco.com/assets/static/images/iphone-white.png?v=2)
![](https://pgandco.com/assets/static/images/iphone-white.png?v=2)
![](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Summer17/_768x1662_crop_center-center_82_line/9667/Summer17-3.jpg)
![](https://pgandco.com/assets/static/images/iphone-white.png?v=2)
![14 06 04 Intermix 37 013 2 tif](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/FW14/_2000x2669_crop_center-center_82_line/14.06.04_Intermix_37_013-2.tif.jpg)
![FW14 Mag Comp 01 copy](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/FW14/_1024x772_crop_center-center_82_line/FW14-MagComp-01-copy.jpg)
![14 06 04 Intermix 30 034 4 tif](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/FW14/_2000x2669_crop_center-center_82_line/14.06.04_Intermix_30_034-4.tif.jpg)
![Intermix spring2017 LB 01](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/FW14/_768x638_crop_center-center_82_line/Intermix-spring2017-LB-01.jpg)
![](https://pgandco.com/assets/static/images/iphone-white.png?v=2)
![Intermix spring2017 LB 01b](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Spring17/_2000x1646_crop_center-center_82_line/Intermix-spring2017-LB-01b.jpg)
Collateral
Say it with style
An original set of printed pieces brought Intermix’s fashion-forward sensibility and creative flair to life.
![Mix packaging thmb](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_2000x1636_crop_center-center_82_line/mix_packaging_thmb.jpg)
![Orphan 15744](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_768x1112_crop_center-center_82_line/Orphan-15744.jpg)
![IM grid](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_2000x1502_crop_center-center_82_line/IM_grid.jpg)
![PG Co Deck Web Guide10](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_1440x1112_crop_center-center_82_line/PGCo_Deck_WebGuide10.jpg)
![Orphan 15900](https://pgandco.com/assets/uploads/images/Case-Studies/Intermix/Mockups/_2000x1679_crop_center-center_82_line/Orphan-15900.jpg)