Mix it up.

With a curated selection of luxury brands, Manhattan fashion boutique Intermix was shopper’s secret weapon for uptown girls in-the-know. But more broadly, the brand struggled to achieve wider recognition, and an outdated identity didn’t help. We came in with a complete refresh, elevating the look and feel and injecting a modern luxury sensibility across branding, packaging, content and collateral.

Services

Strategy & Positioning
Creative Direction
Brand Identity
Campaign Development
Collateral Design
Content Production
Experiential Activation
Packaging Design
Production

Branding

Playing with paradox

Uptown meets downtown with two distinct fonts. Clear and sleek but with a creative twist, the new identity announced Intermix’s difference. An original set of printed pieces brought Intermix’s fashion-forward sensibility and creative flair to life.

Campaigns & Look Books

Facets of fashion

With a luxe, layered creative treatment, our brand campaign and seasonal look books stood out, establishing Intermix as a fresh, powerful voice in fashion.