Baume
How do you reinvent time
for a 200 year old watch?
Make time their own.
Historic luxury watch brand Baume & Mercier came to us for the launch of their new, millennial-focused label. Our challenge: to make younger consumers rediscover watches. Much more than a statement of style or practicality, this project was about identity and belonging. That’s why we created a brand identity, launch campaign and experiential program dedicated to making time yours.
Services
- Strategy & Positioning
- Content Strategy
- Creative Direction
- Social Strategy
- Brand Identity
- Digital Design
- Campaign Development
- Content Production
- Experiential Activation
- Production
Branding
History all over again
With a modern adaptation of the heritage identity, we created a system that carried the brand’s iconic legacy forward.
Campaign
Custom. Sustainable. Stylish.
Our 360 campaign “Making Time” announced the brand’s custom proposition and sustainable focus with an elegant blend of organic, lifestyle and product imagery.
Social
A culture of caring
Our social media program created a place for our fans to come together around a shared set of values.
Experiential
Make waves
With the Baume Beach House in Malibu, we produced an experiential hub for community programming, product engagement, events, and content capture.
