Hotel Indigo

What does it mean to be both a global and local brand?

Indigo Interior

Build international appeal with local flavor.

Hotel Indigo needed a rebrand to better reflect their portfolio of over 100 unique properties across the world. We worked closely with the Hotel Indigo team to create a system that balances globally consistent elements with locally customized ones. This included overseeing the creative direction of all new brand elements, defining their tone of voice, and creating brand guidelines that allows their network of properties to implement this new identity with ease.

  • Creative Direction
  • Brand Identity
  • Digital Design
  • Collateral Design
  • Localization
HI color Story
HI illos1
HI cards1
HI interior1
HI dnd
HI bus Stop
HI book
HI ig Story
HI billboard
Madison Downtown
HI web
HI guidelines