Crowne Plaza

The new standard in business travel

Positioned to lead, not follow.

Crowne Plaza set out to connect with a rising generation of travelers—those who move fluidly between work and leisure. The brand needed a comprehensive update that could resonate with this modern audience while continuing to serve its existing global base.

We conducted an in-depth market analysis to better understand the evolving needs of today’s traveler. These insights shaped a refreshed visual identity, tone of voice, brand guidelines, and asset suite—designed to modernize the brand without losing its broad accessibility.

Services
  • Strategy & Positioning
  • Creative Direction
  • Brand Strategy
  • Brand Identity
  • Collateral Design
  • Content Production
Crowne Plaza intro
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Crowne wayfinding signage
Crowne sign small
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Crowne billboard
Crowne websitemock 03
Crowne employee square
Crowne complimentary sq
Crowne warsaw interior
Crowne folder 04
Crowne building
Crowne umbrella 03
Crowne interior v3
Crowne interior sq
Crowne streetad
Crowne stationery
Crowne guidelineslarge
Crowne guidelinesoverview 03

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