How do you rejuvenate a World Heritage Site?
Bring history to life.
In Panama’s Casco Viejo, development group Conservatorio undertook the ambitious project of restoring an impoverished neighborhood to its former glory. Along with introducing new businesses, stimulating the local economy, and uplifting the local community, they needed a new story to tell. We worked with them to create a unique brand positioning and identity system, supported by content that brought their vision to life.
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Book Design
- Collateral Design
Harmony. Continuity. Character.
With artful juxtapositions of old and new, local character portraits and testimonials, our creative direction brought the place to life.
Design to last.
In keeping with the project's rich history, our identity system was built for timelessness. A classic look and artful, handcrafted touch lent a feeling of craft and care to the designs.