House of Marley
How do you brand a legacy?
![Bob Marley Soul R Ebel004](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Images/_2000x1371_crop_center-center_82_line/BobMarley.SoulREbel004.jpg)
Start with his vision.
The Marley family came to us with a collection of products that shared a common inspiration, legendary artist Bob Marley. But with a wide range of consumer goods and brands, the similarities stopped there. Our challenge was to create a consolidated masterbrand that would embrace the entire portfolio in a single, coherent message. Drawing inspiration from the icon, we developed an original brand identity system, creative direction, positioning framework and messaging structure. Captured in a luxurious printed brand book, the new House of Marley brand marked a brilliant new chapter in Bob Marley’s story.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Book Design
![Marley grid01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Images/_768x576_crop_center-center_82_line/marley_grid01.jpg)
Brand Book
Capture his spirit
Inspired by his lifeʼs work, our creative treatment featured an energetic mixture of high-impact type, intimate portraits, candid moments, and bold graphic gestures.
![Marley first page thumb](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley-first-page_thumb.jpg)
![Marley000](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley000.jpg)
![Marley00002](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley00002.jpg)
![Marley00004](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley00004.jpg)
Creative Direction
Celebrate his values
Drawing upon the power of his convictions, we grounded the brand in a set of ideals promoting inclusivity, spirituality, and personal freedom.
![Marley grid02](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Images/_2000x1499_crop_center-center_82_line/marley_grid02.jpg)
![Marley0000000](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley0000000.jpg)
![Marley00000002](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley00000002.jpg)
![Marley00000003](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley00000003.jpg)
![Marley000000](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Book-Mockups/_2000x1636_crop_center-center_82_line/marley000000.jpg)
Brand Identity
Create an icon
Our original hand drawn crest lent authority and distinction to the brand identity.
![Marley logo grey thumb](https://pgandco.com/assets/uploads/images/Non-Case-Studies/House-of-Marley/Images/_2000x1636_crop_center-center_82_line/marley_logo_grey_thumb.jpg)