House of Marley

How do you brand a legacy?

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Start with his vision.

The Marley family came to us with a collection of products that shared a common inspiration, legendary artist Bob Marley. But with a wide range of consumer goods and brands, the similarities stopped there. Our challenge was to create a consolidated masterbrand that would embrace the entire portfolio in a single, coherent message. Drawing inspiration from the icon, we developed an original brand identity system, creative direction, positioning framework and messaging structure. Captured in a luxurious printed brand book, the new House of Marley brand marked a brilliant new chapter in Bob Marley’s story.

  • Strategy & Positioning
  • Creative Direction
  • Brand Identity
  • Book Design
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Brand Book

Capture his spirit

Inspired by his lifeʼs work, our creative treatment featured an energetic mixture of high-impact type, intimate portraits, candid moments, and bold graphic gestures.

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Creative Direction

Celebrate his values

Drawing upon the power of his convictions, we grounded the brand in a set of ideals promoting inclusivity, spirituality, and personal freedom.

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Brand Identity

Create an icon

Our original hand drawn crest lent authority and distinction to the brand identity.

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