How do you brand a legacy?

The Marley family came to us with a collection of products that shared a common inspiration, legendary artist Bob Marley. But with a wide range of consumer goods and brands, the similarities stopped there. Our challenge was to create a consolidated masterbrand that would embrace the entire portfolio in a single, coherent message. Drawing inspiration from the icon, we developed an original brand identity system, creative direction, positioning framework and messaging structure. Captured in a luxurious printed brand book, the new House of Marley brand marked a brilliant new chapter in Bob Marley’s story.