Start with his vision.
The Marley family came to us with a collection of products that shared a common inspiration, legendary artist Bob Marley. But with a wide range of consumer goods and brands, the similarities stopped there. Our challenge was to create a consolidated masterbrand that would embrace the entire portfolio in a single, coherent message. Drawing inspiration from the icon, we developed an original brand identity system, creative direction, positioning framework and messaging structure. Captured in a luxurious printed brand book, the new House of Marley brand marked a brilliant new chapter in Bob Marley’s story.
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Book Design
Capture his spirit
Inspired by his lifeʼs work, our creative treatment featured an energetic mixture of high-impact type, intimate portraits, candid moments, and bold graphic gestures.
Celebrate his values
Drawing upon the power of his convictions, we grounded the brand in a set of ideals promoting inclusivity, spirituality, and personal freedom.
Create an icon
Our original hand drawn crest lent authority and distinction to the brand identity.