Crescent Heights
How do you elevate real estate?
![00 Afternoon Clouds](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Property-Images/_1440x810_crop_center-center_82_line/00_Afternoon_Clouds.jpg)
Design that uplifts.
Global real estate group Crescent Heights stood at the cutting edge of urban development, but its identity was way out of date. They asked us to deliver a complete rebrand and repositioning that celebrated their luxurious global portfolio, financial firepower and visionary thinking. We brought the new Crescent Heights to life across logo and Tone of Voice to web design, brand book, printed collateral pieces and content.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Digital Design
![](https://pgandco.com/assets/static/images/browser-header.png?1604341486)
![](https://pgandco.com/assets/static/images/browser-header.png?1604341486)
![](https://pgandco.com/assets/static/images/browser-header.png?1604341486)
![](https://pgandco.com/assets/static/images/browser-header.png?1604341486)
![2016 02 26 4th Columbia City View sm](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Property-Images/_1440x864_crop_center-center_82_line/2016-02-26_4th-Columbia-City-View-sm.jpg)
Brand Identity
Clean & Confident
Our identity system showcased the clarity, boldness, and precision behind the business.
![A4 Landscape Booklets B 01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Mockups/_2000x1308_crop_center-center_82_line/A4-LandscapeBooklets-B-01.jpg)
![Business Card 01 1](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Mockups/_2000x1454_crop_center-center_82_line/BusinessCard-01.1.jpg)
![CH Binder Stationery Brand Mockup](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Mockups/_2000x1750_crop_center-center_82_line/CH_Binder-Stationery-Brand-Mockup.jpg)
![Screen Shot 2019 09 24 at 2 51 13 PM](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Mockups/_1024x810_crop_center-center_82_line/21218/Screen-Shot-2019-09-24-at-2.51.13-PM.jpg)
![Screen Shot 2019 09 24 at 2 16 20 PM](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Mockups/_1440x1113_crop_center-center_82_line/21112/Screen-Shot-2019-09-24-at-2.16.20-PM.jpg)
![CH Tri Fold 8 5x11 Inch Mockup 04](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Crescent-Heights/Mockups/_2000x1570_crop_center-center_82_line/CH_Tri-Fold-8-5x11-Inch-Mockup-04.jpg)