A love letter to the sea

Commissioned with creating a brand that embodied world-class dining in a relaxed setting, PG&Co embraced a project in our own backyard—the historic Coconut Grove neighborhood. Inspired by serene interiors and the story behind the name—Sereia, the Portuguese word for mermaid—we crafted a timeless identity that reflected the restaurant’s Iberian roots while feeling at home in its contemporary space. The result was a visual world that felt like a true “love letter to the sea,” inviting guests to enjoy Michelin-worthy meals without feeling stuffy.