Morganthal Fredericks
How do you give eyewear edge?
![Mf header01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_2000x1217_crop_center-center_82_line/5207/mf_header01.jpg)
Start with the right star.
Luxury eyewear label Morganthal Fredericks wanted a campaign that brought freshness and edge to its historic brand. Inspired by French New Wave cinema, we created a timeless campaign featuring Norman Reedus as our modern-day rebel.
Services
- Creative Direction
- Campaign Development
- Production
![](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_2000x1333_crop_center-center_82_line/5208/mf_key.jpg)
![MF Billboard 01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_1440x1080_crop_center-center_82_line/MF-Billboard-03.jpg)
![Mf mock3](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_1024x850_crop_center-center_82_line/mf_mock3.jpg)
![MORGENTHAL FREDERICS SHOT 03 294](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_768x1152_crop_center-center_82_line/MORGENTHAL_FREDERICS_SHOT_03_294.jpg)
![Mf thumb 01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_768x1152_crop_center-center_82_line/mf_thumb_01.jpg)
![Mf 1 thmb1](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Morganthal-Fredericks/_1440x1158_crop_center-center_82_line/mf_1_thmb1.jpg)