Kimpton Stay Human
What does a hotel with heart look like?
![IMG 1873 2 websitehero 01](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_2000x1310_crop_center-center_82_line/IMG_1873-2-websitehero-01.jpg)
Hospitality that’s human.
Our client Kimpton Hotels came to us with a groundbreaking positioning platform, “Stay Human.” But they needed a campaign and creative toolkit that would bring this disruptive promise to life. Our flexible system established a unique design language, tone of voice, messaging and visual vocabulary that let them communicate consistently against a wide range of objectives, from sales promotions to brand awareness, across the brand’s owned and earned channels. Our treatment delivered a scalable, adaptable solution that would translate to every market. After a successful US launch, we were asked to create a second campaign bringing our creative to Europe.
Services
- Creative Direction
- Brand Strategy
- Campaign Development
- Content Production
- Localization
![Sea st 016 01](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_2000x2799_crop_center-center_82_line/sea_st_016-01.jpg)
![Tan hair](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_768x1143_crop_center-center_82_line/60277/tan_hair.jpg)
Campaign
Stay Human
Inviting yet luxurious, our creative gave emotional, inclusive, and distinctly human expression to the hospitality experience.
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![Nep rt 003](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_2000x1499_crop_center-center_82_line/nep_rt_003.jpg)
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![Sea ex 108](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_2000x1334_crop_center-center_82_line/sea_ex_108.jpg)
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![](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/MockUps/_2000x1301_crop_center-center_82_line/KimptonStayHuman-SiteMockups-04_NatGeo-JustGo.jpg)
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![Blythswood Square Restaurant Bo Birdy B SHOT 11 0020 MASTER F1](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_2000x1333_crop_center-center_82_line/BlythswoodSquare_Restaurant_BoBirdy_B_SHOT-11_0020_MASTER_F1.jpg)
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![](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/MockUps/_2000x1301_crop_center-center_82_line/KimptonStayHuman-SiteMockups-05_Kimpton-ComeTogether.jpg)
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![Blythswood Square Restaurant Bo Birdy C SHOT 12 0010 MASTER F1 02](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_1440x1857_crop_center-center_82_line/BlythswoodSquare_Restaurant_BoBirdy_C_SHOT-12_0010_MASTER_F1-02.jpg)
![Blythswood Square Lobby B SHOT 16 0005 F1 02](https://pgandco.com/assets/uploads/images/Case-Studies/Kimpton-Stay-Human/Brand-Photos/_1440x1857_crop_center-center_82_line/BlythswoodSquare_Lobby_B_SHOT-16_0005_F1-02.jpg)