How do you give jewelry a voice?

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Design a language.

Fine Jewelry startup Foundrae started with a simple idea: that jewelry should be a personal statement. With a line of fully customizable styles, they came to us to create a brand identity and lexicon that would bring its philosophy to life, and help guide the user’s journey at every step of the way.

  • Strategy & Positioning
  • Creative Direction
  • Brand Identity
  • Campaign Development
  • Collateral Design
  • Production
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Brand Identity

Keep it simple

An elegant, minimalistic brand identity put the focus on the wearer, while a clean iconographic system directed the user experience.

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