Foundrae
How do you give jewelry a voice?
Design a language.
Fine Jewelry startup Foundrae started with a simple idea: that jewelry should be a personal statement. With a line of fully customizable styles, they came to us to create a brand identity and lexicon that would bring its philosophy to life, and help guide the user’s journey at every step of the way.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Campaign Development
- Collateral Design
- Production
Brand Identity
Keep it simple
An elegant, minimalistic brand identity put the focus on the wearer, while a clean iconographic system directed the user experience.
