Foundrae
How do you give jewelry a voice?
![6029 PG FOUNDRAE FW15 16 066 V3 crop](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Other-Images/_2000x1428_crop_center-center_82_line/6029_PG_FOUNDRAE-FW15_16_066_V3-crop.jpg)
Design a language.
Fine Jewelry startup Foundrae started with a simple idea: that jewelry should be a personal statement. With a line of fully customizable styles, they came to us to create a brand identity and lexicon that would bring its philosophy to life, and help guide the user’s journey at every step of the way.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Campaign Development
- Collateral Design
- Production
![Foundrae Lookbook 02](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Mockups/_2000x2667_crop_center-center_82_line/Foundrae-Lookbook-02.jpg)
![Fondrae thmb](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Lookbook-Mockups-Old/_2000x1499_crop_center-center_82_line/Foundrae-Spreads-1.jpg)
![Foundrae Poster 01](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Mockups/_2000x2667_crop_center-center_82_line/Foundrae-Poster-03.jpg)
![Fondrae thmb3](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Lookbook-Mockups-Old/_2000x1499_crop_center-center_82_line/Foundrae-Spreads-3.jpg)
Brand Identity
Keep it simple
An elegant, minimalistic brand identity put the focus on the wearer, while a clean iconographic system directed the user experience.
![FOUNDRAE fw15 ads1](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Collateral/_2000x2647_crop_center-center_82_line/FOUNDRAE-fw15-ads1.jpg)
![081418 Foundrae 143](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Mockups/_2000x3000_crop_center-center_82_line/081418_Foundrae_143.jpg)
![FOUNDRAE fw15 ads3](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Collateral/_2000x2647_crop_center-center_82_line/FOUNDRAE-fw15-ads3.jpg)
![Foundrae bizcard thumb](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Mockups/_2000x1333_crop_center-center_82_line/Foundrae_bizcard_thumb.jpg)
![](https://pgandco.com/assets/static/images/browser-header.png?1604341486)
![](https://pgandco.com/assets/static/images/iphone-white.png?v=2)
![PS LOOK 20 036 v2 crop](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Other-Images/_2000x1415_crop_center-center_82_line/PS_LOOK_20_036_v2-crop.jpg)
![081418 Foundrae 069](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Store-Photos/_2000x3197_crop_center-center_82_line/3608/081418_Foundrae_069.jpg)
![In detail foundrae june 18 0130 1200x800 2](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Store-Photos/_1024x682_crop_center-center_82_line/in-detail-foundrae-june-18-0130-1200x800-2.jpg)
![Foundrae Tribeca interior 2](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Store-Photos/_768x1152_crop_center-center_82_line/Foundrae-Tribeca-interior-2.jpg)
![081418 Foundrae 092](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Store-Photos/_2000x3000_crop_center-center_82_line/3611/081418_Foundrae_092.jpg)
![081418 Foundrae 110](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Store-Photos/_2000x3000_crop_center-center_82_line/3613/081418_Foundrae_110.jpg)
![In detail foundrae june 18 0412 600x400](https://pgandco.com/assets/uploads/images/Non-Case-Studies/Foundrae/Store-Photos/_568x378_crop_center-center_82_line/in-detail-foundrae-june-18-0412-600x400.jpg)