How do you relaunch a best-seller?

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Write a new chapter.

After reformulating one of their most classic products, Clinique needed a press kit that would breakthrough. Our solution: “The Story of Great Skin.” This ultra-luxe, die-cut book showcased the product in a unique way while promoting key details around the benefit story.

  • Creative Direction
  • Collateral Design
  • Packaging Design
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Orphan Clinique Story 23091 comp 3 blank copy Green