Biom
How do you redefine an everyday act?
Clean Beautifully.
In a moment defined by an unprecedented global health crisis and accelerating ecological decline, Biom had the opportunity to capitalize on an evolving market context. Grounded in key pillars of beautiful design, environmental impact and convenience, we helped them introduce their first-of-its-kind subscription based, compostable, refillable wipes to the market. We created a forward-thinking brand strategy that brought their offering to life across all brand identity elements and creative touchpoints. This included an intensive Discovery and Brand Positioning where we helped define the brand’s ethos and customer, as well as logo design, packaging, web design, content creation, evergreen social strategy, a launch campaign and more.
Services
- Strategy & Positioning
- Content Strategy
- Creative Direction
- Social Strategy
- Brand Identity
- Digital Design
- Collateral Design
- Content Production
- Experiential Activation
- Naming
- Packaging Design
Brand Extensions
Designed for modern parents
As Biom was expanding their product line exclusively for Target, we needed to create a brand extension for Biom’s new baby wipes line. With a focus on a softer expression, we developed a new visual identity featuring organic forms that loosely resemble the folds of a baby's skin.
