How do you redefine an everyday act?
In a moment defined by an unprecedented global health crisis and accelerating ecological decline, Biom had the opportunity to capitalize on an evolving market context. Grounded in key pillars of beautiful design, environmental impact and convenience, we helped them introduce their first-of-its-kind subscription based, compostable, refillable wipes to the market. We created a forward-thinking brand strategy that brought their offering to life across all brand identity elements and creative touchpoints. This included an intensive Discovery and Brand Positioning where we helped define the brand’s ethos and customer, as well as logo design, packaging, web design, content creation, evergreen social strategy, a launch campaign and more.
- Strategy & Positioning
- Content Strategy
- Creative Direction
- Social Strategy
- Brand Identity
- Digital Design
- Collateral Design
- Content Production
- Experiential Activation
- Packaging Design
A timeless look for an ephemeral product.
We capitalized on Biom’s exceptionally designed dispenser with an elevated name, logo, typeface, and identity system that stood out in the wipes marketplace.
We created a packaging system that reflects the brand’s attention to detail - and it’s all recyclable.
Biom needed to build their story out across channels - we ideated an approach to social media and influencer campaigns that the brand could rely on through launch and beyond.