Kimpton Margot Sydney
Can a boutique hotel reinvigorate a landmark?

Creating an oasis in downtown Sydney.
After restoring a historic Art Deco building in the heart of Sydney’s business district, Kimpton came to us with the opportunity to infuse the space with a dynamic identity and collateral system. The building encapsulated the architectural heritage of the area so we wanted to be sure our work paid homage while also providing a modern touch. We came up with a name that reflects the art-forward design of the hotel - it is inspired by the names of two of Sydney's renowned female artists - and an identity that speaks to the hotel’s relaxing and rejuvenating vibes.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Collateral Design
- Localization
- Naming











