Kimpton Margot Sydney

Can a boutique hotel reinvigorate a landmark?

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Creating an oasis in downtown Sydney.

After restoring a historic Art Deco building in the heart of Sydney’s business district, Kimpton came to us with the opportunity to infuse the space with a dynamic identity and collateral system. The building encapsulated the architectural heritage of the area so we wanted to be sure our work paid homage while also providing a modern touch. We came up with a name that reflects the art-forward design of the hotel - it is inspired by the names of two of Sydney's renowned female artists - and an identity that speaks to the hotel’s relaxing and rejuvenating vibes.

Services
  • Strategy & Positioning
  • Creative Direction
  • Brand Identity
  • Collateral Design
  • Localization
  • Naming
Kimpton sydney 7107722611 55x31
Wilmot Bar
MARBLE M
DOOR HANGER copy
Celebrity Suite 2
TOTE
SOAP
BARSHADOW
ROBE
LETTERHEADENVELOPE
CARD1
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