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To ensure consistency across all touchpoints, we established comprehensive Brand Guidelines. These guidelines encompassed everything from collateral design to brand messaging, ensuring a cohesive and recognizable brand presence. Additionally, we developed specific Photo and Video Guidelines to maintain a consistent visual style that resonates with Kimpton’s audience. Through this holistic approach, Kimpton now boasts
a refined and powerful brand identity, positioned to connect deeply with its audience and stand out in the competitive hospitality landscape.