Crowne Plaza
The new standard in business travel
Positioned to lead, not follow.
Crowne Plaza set out to connect with a rising generation of travelers—those who move fluidly between work and leisure. The brand needed a comprehensive update that could resonate with this modern audience while continuing to serve its existing global base.
We conducted an in-depth market analysis to better understand the evolving needs of today’s traveler. These insights shaped a refreshed visual identity, tone of voice, brand guidelines, and asset suite—designed to modernize the brand without losing its broad accessibility.
Services
- Strategy & Positioning
- Creative Direction
- Brand Strategy
- Brand Identity
- Collateral Design
- Content Production
Identity in the details.
This work is about more than a new look. It’s about designing systems that balance heritage with modern needs where every color, typeface, and image has intention.
