Angler's Hotel
How do you stand out in Miami?
![Ang ex 019](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x1333_crop_center-center_82_line/ang_ex_019.jpg)
Stake a claim.
The Anglers Hotel in Miami’s South Beach had a problem: location, location, location. They needed to turn the hotel’s out-of-the-way address into an advantage, so they came to us for a complete rebrand. We worked with them to reposition the hotel as an oasis and calming escape from the wild South Beach scene, and a stylish destination in its own right. Grounded in a consumer Muse, we created a set of unique brand naming and identity systems for the hotel, bar, and restaurant.
Services
- Strategy & Positioning
- Brand Identity
- Collateral Design
- Naming
![Beach Umbrella Chair A 01](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_1440x959_crop_center-center_82_line/beachUmbrella_Chair-A-01.jpg)
Hotel
Take a deep dive.
Drawing inspiration from sailing flags, marine buoys and tropical motifs, we created a colorful, clean identity system that felt distinctly refreshing.
![Anglers Lobby](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_768x1145_crop_center-center_82_line/anglersLobby.jpg)
![Swim N3 A2591](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x1333_crop_center-center_82_line/swim_N3A2591.jpg)
![Doorhanger 14](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x2665_crop_center-center_82_line/doorhanger-14.jpg)
![Anglers postcard 02 01](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x2843_crop_center-center_82_line/anglers-postcard-02-01.jpg)
![Kimpton miami beach 5736825573 55x31](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x1122_crop_center-center_82_line/kimpton-miami-beach-5736825573-55x31.jpg)
![Orange Juicer A 01](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_768x511_crop_center-center_82_line/orangeJuicer-A-01.jpg)
![Anglers cardmockup leaf 04](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_1024x1248_crop_center-center_82_line/Anglers-cardmockup-leaf-04.jpg)
![Ang gr 015](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x2666_crop_center-center_82_line/ang_gr_015.jpg)
![Anglers umbrellacard 02](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x2843_crop_center-center_82_line/anglers-umbrellacard-02.jpg)
![Anglers Livesurface Brand Guidelines2](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_768x511_crop_center-center_82_line/Anglers-Livesurface-BrandGuidelines2.jpg)
![Spa corner king c96edadf](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_1440x813_crop_center-center_82_line/spa-corner-king-c96edadf.jpg)
![Stationery full A 02](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x1454_crop_center-center_82_line/stationery-full-A-02.jpg)
![Lance asper e Jx43ng f TU unsplash crop](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Anglers/_2000x795_crop_center-center_82_line/lance-asper-eJx43ng-fTU-unsplash-crop.jpg)
Bar
Shaken, not stirred.
For the bar, we adapted the hotel’s nautical influences into a more artful and understated identity with an original name, creating continuity as well as a unique sense of character.
![Min br 001](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1333_crop_center-center_82_line/min_br_001.jpg)
![Hero-storefront](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1333_crop_center-center_82_line/Storefront-5118-2017-11-29.jpg)
![Menugrid2](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1333_crop_center-center_82_line/menugrid2.jpg)
![Min ex 001](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1500_crop_center-center_82_line/min_ex_001.jpg)
![Minnow businesscards 4](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1472_crop_center-center_82_line/Minnow-businesscards-4.jpg)
![Screen Shot 2019 10 10 at 12 51 50 PM](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_1440x931_crop_center-center_82_line/30679/Screen-Shot-2019-10-10-at-12.51.50-PM.jpg)
![Matches opt1](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1294_crop_center-center_82_line/matches-opt1.jpg)
![Postcard 03](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_1440x955_crop_center-center_82_line/Postcard-03.jpg)
![Coaster2](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Minnow-Bar/_2000x1365_crop_center-center_82_line/coaster2.jpg)
Restaurant
The local look
Positioned as a stand-alone operation, the restaurant needed a brand all its own. Inspired by historic Florida’s handmade signage, we created a name and identity system of rustic refinement.
![Sew fd 039](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x1333_crop_center-center_82_line/sew_fd_039.jpg)
![Menus opt1 5](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x1305_crop_center-center_82_line/menus-opt1-5.jpg)
![FASCADE3](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_1440x900_crop_center-center_82_line/FASCADE3.jpg)
![Cup 5116 2017 10 17 2](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x2499_crop_center-center_82_line/Cup-5116-2017-10-17_2.jpg)
![Screen Shot 2019 09 20 at 5 00 02 PM2](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_1024x916_crop_center-center_82_line/Screen-Shot-2019-09-20-at-5.00.02-PM2.jpg)
![Clippedcheck4](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x2000_crop_center-center_82_line/clippedcheck4.jpg)
![Sew fd 025](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x1333_crop_center-center_82_line/sew_fd_025.jpg)
![Coaster](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x1500_crop_center-center_82_line/coaster.jpg)
![Businesscard 03](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x1326_crop_center-center_82_line/businesscard-03_191011_224611.jpg)
![Business Card a 02 copy](https://pgandco.com/assets/uploads/images/Case-Studies/Anglers-Hotel-CaseStudy/Seawell/_2000x1332_crop_center-center_82_line/businessCard-a-02-copy.jpg)