Alexis Hotel
How do you make a hotel speak?
Say it with poetry.
Seattle hotel Alexis needed a reset. They came to us with a request for a complete renovation of Alexis’ positioning, identity and collateral. Inspired by literary salons, we created a new brand expression marked by luxurious warm and an artful edge. Graceful word compositions added a touch of lyricism to every room, complemented by a logo and font system that married sensitivity and sophistication.
Services
- Strategy & Positioning
- Brand Identity
- Collateral Design
- Naming
