Be Well
How do you make functional medicine fun?
Make healthy look happy.
A leading voice in functional medicine, Dr. Frank Lipman created a new product line of over-the-counter supplements bringing his philosophy to the masses. Beyond a set of supplements, this project was about empowering people to take charge of their health. So we created a holistic, easy-to-follow brand system, from identity and packaging to content and messaging, alongside a landmark book titled How To Be Well.
Services
- Strategy & Positioning
- Creative Direction
- Brand Identity
- Book Design
- Collateral Design
- Packaging Design
Packaging
Keep it simple
In the complex, confusing world of supplements, our standout packaging made finding the right solution easy and intuitive.
Branding
Clean it up
At the core of the branding, an invitation and a promise: Be Well. Our sophisticated but accessible identity said it with just a touch of humor.
Book Design
Write it out
With this book we gave readers a playful, elegant tool to guide them on their journey towards taking control of their health.
