Organic Avenue

PG&Co was asked to develop all branding, identity and  packaging for the New York City based juice company Organic Avenue.
For the identity we chose a classic typography treatment and modern icon to balance between the modern and classic aesthetic of the brand. The symbolism in the ‘’O” represents the sun, the “A” represents a highway or road, an the dash the horizon. We created this to give the idea of an infinite highway to the sun.