Morgenthal Frederics

PG&Co was asked to develop an ad campaign for Morgenthal Frederics. After 30 years in business, the eyewear brand wanted a fresh approach using timeless imagery. PG&Co created a black and white campaign featuring Norman Reedus, breakout star of AMC’s The Walking Dead – the highest-rated scripted show on television. The campaign incorporated Film Noir-based cinematic photography depicting Norman as a bad boy having an affair with a younger woman.