Intermix is a high-end, multi-label boutique and online fashion retailer. PG&Co was hired to assess and re brand the company in order to address a gap between the customer’s perception of the brand and the luxury designer merchandise carried in the stores. Our answer was energetic, colorful, and undeniably artistic and chic.
As this relationship continues to evolve, PG&Co will work to further develop and position a cohesive brand message that the fashion conscious woman will connect with. As a result of our creative partnership, Intermix was considered a leader in fashion with a birds eye view on contemporary brands and was acquired by the GAP in 2013.