Hugo Boss

When Hugo Boss opened its concept store in New York’s Meatpacking District, the brand challenged PG&Co to create a decadent invitation. We chose to make a direct correlation between the invitation’s design and the key architectural features of the store interior. An intricate cut-out sleeve matched the trellised, domed ceiling; black plexiglas matched the use of black glass throughout the store; and a monochromatic palette matched the clothing. This is amongst many collateral project PG&Co worked on with Hugo Boss.