NYC MIA
01.17.19

Harry Winston

PG&Co worked closely with iconic jewelry brand, Harry Winston, on a brand book to create a visual story, define its direction and positioning, and set the brand’s parameters.
These visual representations and keywords served as a foundation to give voice to the Harry Winston brand, creating a personality that is appealing and relatable to its target audience.
The book continues to serve as a tool to bring consistency to the way Harry Winston communicates the brand internally.